Instagram is testing interactive advertising using 3D Touch

Instagram is testing a new type of advertising that uses the function 3D Touch. With this iPhone owners can interact with advertising and pay for purchases using payment service Apple Pay.

Thanks to 3D Touch, debuted on the iPhone 6s and iPhone 6s Plus, users can view the content, and very different to work with him, not even opening. The function is provided for many operations in iOS 9 to the usual user actions have become more intuitive. Available many new opportunities that open up with one simple click.

In the case of Instagram 3D Touch technology allows advertisers to place images within a multi-level ads. Thus users will be able to see the new banners in the case of a heavier touch in the publication. And thanks to Apple Pay service Instagram users do not need to enter your credit card for the purchase.

Using a new type of advertising, companies can in one post show different menus in the cafe or different color variations of clothing that opens advertisers huge scope for creativity. A secure payments via the Apple Pay will make such purchases more attractive.

The button "Buy Now" appeared in Instagram in June this year. At the moment, similar functions are also available in Pinterest and Twitter.