New Beats Music: Apple in Talks With Florence + The Machine and Taylor Swift For Exclusive Content

According to reports by Bloomberg, Apple is trying to make deals with exclusive Florence + The Machine, and other artists, to promote his new music service stream, which should be presented shortly.

The California company would be trying to squeeze an exclusive agreement with Taylor Swift. If things go well, it would be a big win for Apple considering that the popular singer has a few months ago decided to withdraw all his songs from streaming services like Spotify. With exclusive like that, many users may seriously consider a subscription to the new service.

Apple's strategy is aligned with attutata from Jay-Z to TIDAL, new music service stream (re) launched recently and offering content not found on competing services. At launch, on TIDAL was such presented a new song by Beyoncé.

These unique could be increase the number of subscribers, but the greatest strength of Apple is definitely the huge existing customer base. Millions of people use the iPhone and iPad, and Apple will release an app for the new service that will integrate with iTunes and that this will default on their mobile devices of the company.

As suggested by several rumors, Apple is working on the renewal of Beats Music, with the aim of turning it into a streaming music service entirely new. The monthly cost of the subscription will almost certainly of $ 9.99, but it will probably also presented a "family plan", which will have a monthly cost of $ 14.99.

Apple could introduce the new music service stream in June, during the Worldwide Developers Conference.