Remember the iProd 2,1 reference that was found while testing iOS on iPad? We told you that it may be a next generation iPad with FaceTime or a new CDMA, but a new report brings new possibilities of this string. According to TUAW, it was a new iOS Based Apple TV. The key below was found while exploring iOS 4.2 beta that was released two days ago.

Steve Jobs unveiled the new Apple TV, a little tiny box a quarter the size of its predecessor. It’s now all about renting. No more buying things. HD TV shows now rent for $0.99, with, let me remind you, no commercial. ABC, Fox, Netflix are on board.

Apple has just pulled a new Apple TV which has no storage, no purchases. It's now a streaming-focused device with an in a small matte black enclosure we're calling "the hockey puck." New Apple TV rents new HD movies for $4.99, TV episode rentals for 99 cents. ABC and Fox to start. Includes Netflix streaming as well.

Apple just announced through a press officially, that Apple event will be live streaming video through its official site. This is the first time ever in the history of all the keynote where Apple is offering streaming live video .

Preparations of well under way for Apple's September 1st media event, one of the most anticipated events of the year for the tech community. We may consider the launching of iPod Touch 4G, iWatch, iTV, iLife major update, iOS 4.1 software update, iTunes cloud and wireless synchronization, TV Show rentals, and more! This post is showing where can you keep updated with the event live on the web.
We are covering the most helpful sites that would be covering this live below:

• Gdgt Live (iPad Friendly)
• Engadget (iPad Friendly)
• MacRumors Live (iPad Friendly)
• Tech Trader Daily
• Ars Technica
• CNET 

Oh, forgot about the time. The event will start at 10am PT (check your local time), Wednesday on 1st September. Also Stay tuned here on CoveringWeb and we will cover this news, announcements and full coverage of Apple's event. Don't forge to Bookmark this tab (Ctrl+D from your browser) and come back when Apple event start, so we will update this post.
Update 1: You can check the full summary of the Apple Special Event here.

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It's just a couple of days ago when we heard a rumor saying that Apple is going to offer $.99 TV show rental. Today, Cult of Mac reporting that Apple may be offering access to all the episodes of a TV Show for $.99/month rather then the previously rumored $.99/episode rental charge.

It's only two days ago when Apple started to sent invitations for a special Apple musical event. Today, Apple Dressed The Yerba Buena Center For The Event Of September 1st. But people wondering about what should be expected there? can there be an iOS 4.1 announcement? Well, here's my thoughts.

As you know, Apple announced that an event will be held on September 1 in San Francisco. Apple is already preparing the place where the event will take place on the Yerba Buena Center. Here are some pictures of how dress for the occasion,

Today, we already posted that Apple is holding a new event on September 7th according to Bloomberg, but Watch out! According to Engadget Apple is holding a "Special Event" on September 1st. This Apple event may be iPod Touch 4G, Apple iTV or may be both, Who knows?

AppleInsider is reporting that the new Apple iTV will be supported with ARM processor as the iPhone 4 and iPad. Not only that, It will have full access to the App Store. Reports say that Apple iTV may have the access to the iPhone App Store which offers about a quarter-million options for users.

Yesterday, we already told you that Apple is in advanced talking with News Corp to bring $.99 TV Show rentals to their upcoming $99 iTV. Today, it was noticed by Fortune that Bloomberg report recently includes a date, that date is mentioned as an Apple event coming on September 7th! You might want to pencil September 7th in for $99 iTV and iPod Touch 4G announcement.

Bloomberg reporting that Apple is in advanced talking with News Corp and other companies to bring $.99 TV Show rentals to their upcoming $99 Apple TV. Apple would be counting on video content to increase the Continuation of their iOS devices such as the iPad, iPhone and iPod Touch! Check the quotes after the jump..

The founder of Digg, Kevin Rose, has expressed some ideas about AppleTV (aka iTV). There is no new technical details but Apple could launch the new product in September. Engadget has already spoken several time of the new iTV, on the basis of statements unearthed.